K O H L E R E X P E R I E N C E C E N T R E
kohler experience centre: retail display detailing and enhancement
Partner in charge Lisa Rath | Creative director Lisa Rath | Design concept Saumya Dalal, Abhishek Ghosh | Design development Saumya Dalal, Abhishek Ghosh | Content writing & editing Ayushmaan Agarwalla | Production supervision Lisa Rath, Saumya Dalal, Abhishek Ghosh | Project duration 5 months
Kohler is a global leader in the mid to luxury bath & kitchenware fittings. Kohler Experience Centres (KECs) are their exclusive, luxury experiential retail spaces. KEC Bangalore is their third such space after Delhi and Mumbai. ICD collaborated with the Kohler brand team on the project as the graphic design consultant, to develop graphic solutions to signage, information graphics, thematic graphics, conceptual installations, suites and exhibits.
enhancing the retail viewing experience for artware
An art installation inspired style was developed for the capsule. Using artwork prints in special materials and an interplay of light and shadow, a holographic effect was achieved. It worked well for outside-in viewers too, as the ‘art capsule’ sat next to the window.
product posters that don’t leave questions unanswered
Customers shouldn’t need to look for information, it is visible and consistent. Product variant posters describe alternate variants right above the displayed product.
enhancing the art of retail: artist capsule compositions
An art installation inspired style was developed for the artist capsule. Using artwork prints in special materials and an interplay of light and shadow, a holographic effect was achieved.
expert taste, decoded simply
Kohler invited select architecture studios of India to compose a space with Kohler products. ICD recommended and designed digital displays which placed the design in context with the architect’s practice and the use of Kohler products. Accessible, conceptual text was created for the task.
trends wall: a monument to style
A trends wall creatively expresses the bath design trends in vogue. Textures, content and the products themselves were used to compose a monumental wall of high fashion for bath implements in various finishes in style.
warehouse and live areas: driving action and interaction
The signs provide textual nudges to promote the use of the warehouse space for brainstorming and design sessions. Similar, encouraging, nudges to use the products were deployed for the live area.
read more about this project at www.icdindia.com
